Veludere, Tessitura Luigi Bevilacqua
© Angela Colonna
Ca’ Foscari University introduces NARIAS, a project focused on the narration of industrial, artisanal and social innovations, designed by the Laboratory on Management of Arts and Cultures, one of the leading Italian centres for research and training on cultural productions and creative industries. NARIAS responds to the growing interest of business firms for visual narratives, now extensively demanded for their ability to creatively convey corporate values and support the enhancement of organizational identities. NARIAS gave substance to the idea of corporate video-storytelling: the use of film language to transform into “stories” the discourses with which entrepreneurs and managers construct the mission, convey the value generated by business firms and motivate human resources.