Lago Film Fest is the kind of event where audience absolutely matters. It is nice to see the audience evolve and it is great to see the relationship with the existing audience improve. This is what the partnership between Lago and BAM! Strategie Culturali is all about. BAM! is a curating and consulting company operating on the innovation of the cultural sector and specialising in audience development and cultural management actions. Since 2009, BAM! Has been providing advice to companies, non-profit organisations and public institutions
in the launch and development of creative projects. In a meeting specifically designed for the cultural operators of the area and surrounding region, we will open a dialogue on audience development introduced by a presentation of the Lago Film Fest experience and a focus on the active engagement of local communities. In a few workshops, each participant will be invited to get involved and compare their own experience with a few international case studies.