Piero Percoco is the rainbow is underestimated: his very popular Instagram profile portrays Puglia, its everyday life and colours in all its forms, in the landscape that surrounds him, in the people he meets, in the customs and traditions of southern Italy.
His photos have been published in magazines such as The New Yorker, Vogue Italia, D – Repubblica, Rolling Stones. He has collaborated – among others – with Marni, Leica and lately with Luis Sal, for whom he has made portraits as the cover of his first book.
Piero Percoco has introduced a very precise photographic style in Italy and has succeeded in making mobile phone photography his signature technique. This is the way, step inside is an audiovisual portrait of the life and eyesight of the photographer, who introduced a new way of taking photographs using amateur devices.